Logo Design

The same way that food falls into basic food groups, logos fall into 5 basic styles, each with their own unique strengths and weaknesses. Here’s a definition of each logo type, along with some tips on how to choose one that properly represents your company.

Want some help deciding which logo style will work best for your brand? Our logo services team will evaluate your brand and create an original logo that speaks to its core identity.read more!

1. Wordmark (Text)

In a recent study of logos belonging to the top 100 brands in the world, 37% of them consisted only of text, often stylized using a unique font. These are known as wordmarks or sometimes logotypes (since they are logos composed entirely from “type”). read more!

Wordmarks work best when the name of the company is very distinctive. Google has a simple, minimalist logo design, but it works for them in part because their name is so quirky and memorable (not to mention short). The same can be said for Yahoo, Pinterest, and other brands that use relatively simple text as their company logo.

Text-only logo styles are an excellent choice for smaller companies who are just getting their feet off the ground. When getting the word out about your business is crucial, it’s not a bad idea to have a logo that very clearly communicates the name of your company.

2. Lettermark (Initials)

Simplicity is key when creating a logo, and lettermarks are about as simple as it gets. They’re similar to wordmarks in that they’re comprised of text, but highlight the company’s initials rather than their full name.read more!

This can be handy if your organization’s name is difficult to pronounce or especially long. After all, “IBM” makes for a much catchier and more concise logo than “International Business Machines.” When you know that you’ll have minimal space available for branding (like when working with a very small product), lettermarks are a good way to save on size and still provide an indication of your brand’s name.

Additionally, using a lettermark logo design assigns equal visual weight to every word in the name of your company, which may make them easier for customers to remember. “EA” acts as a simple mnemonic device that helps to familiarize people with the “Electronic Arts” brand.

3. Brandmark (Symbol or Icon)

A symbol can express certain ideas much more effectively than text. Think of how well traffic signs are able to associate images with information (“merge left,” “school crossing,” and so forth) and, without a single word, compel you to take action (hopefully). read more!

In the same way, brandmark logos (which consist only of a symbol or icon) can give your audience a clear representation of your company’s identity without the use of words or letters.

This makes them very useful for global companies, since consumers in other countries can associate the logo design with an identity regardless of what languages they understand.

They’re also helpful when the name of your company is very long and doesn’t lend itself well to an abbreviated lettermark; a group called the “Pediatric Ophthalmology Organization” might prefer a brandmark that doesn’t draw attention to their unfortunate acronym.

However, a brandmark logo type can be a risky move. Since it’s only a symbol, a person looking at it won’t be able to see your company name (unless maybe you’re The Company Formerly Known as Prince). That means it might not be the best choice for a new startup or a smaller company that’s trying to get people more familiar with their brand.

Note that in that same study of the world’s top 100 brands, only 6% of them consisted solely of a symbol, suggesting that this type of logo works best for very high-profile companies that are influential enough to be widely recognized by a symbol alone.

4. Combination Mark (Text and Symbol)

56% of the top brands’ logos incorporate both text and a symbol. Combination marks (occasionally known as iconic logotypes) are the best of both worlds, so it makes sense that they’d be so popular; they spell out the name of a company while simultaneously associating it with a visual icon. read more!

Because combination marks are more complex, they require more time and thought to design effectively. But that extra work gives you a logo design that’s more versatile than most. These logo types can often be split apart, giving you the ability to use the text or the symbol independently if the situation calls for it.

From a legal perspective, combination marks tend to be easier to trademark than symbol-only logos, which can often look a bit similar. Making a logo that resembles a red five-pointed star puts you at odds with every other company with a similar registered logo (Macy’s and ReverbNation, to name a couple), but including unique text can help set you apart.

5. Emblem (Text Inside Symbol)

Unlike combination marks, which position text and symbols side-by-side, emblems involve placing text inside of a symbol so that the two are practically inseparable. read more!

They tend to resemble the look of an official badge or seal, making them a common choice for government and political organizations, but they’re also used by well-known private companies like Starbucks Coffee and Harley Davidson.

Emblems are a bit on the inflexible side, since they can’t be separated into individual elements the way that a combination mark can. In exchange, you get a more compact logo design that can more easily fit both your graphical symbol and company name into tighter spaces.

Still, you need to be careful with emblem logos, especially when working with print. Since the text needs to be small enough to fit inside of the symbol in the first place, these types of logos may not always print legibly at smaller sizes.

CONTENT WRITING SOLUTION

BLOG POSTS

Build a Powerful Blog

Become a thought leader in your industry and generate valuable search traffic by consistently publishing great content to your blog. read more!

Automate Your Content Calendar

Plan your entire content calendar with Campaigns and watch as your blog post orders are automatically placed and written based on the schedule you’ve created.

Establish Your Brand’s Voice

Easily favourite writers you love to build a content writing team for your blog. Our writers are experts at following brand guidelines and maintaining a consistent voice.

Expand Your Content Footprint

As your audience grows, add more writers and more content types. Set separate content schedules for Blog Posts, Tweets, Facebook Posts, or other content types.

Fuel Your Social Media Strategy

Your blog is the center of your social media marketing strategy. Content you publish to your blog acts as social media fuel. Your audience grabs onto it and shares it through Twitter, Facebook, LinkedIn, and other social networks. The result is more eyes on your brand and engaged traffic back to your website.

Buy blog posts individually when you need to fill holes in your editorial schedule, or set an automatic blog schedule to power your entire blog from week to week. We make it easy to get as much or as little content as you need.

Achieve Thought Leader Status

Converting visitors into buyers happens when customers trust your brand. By maintaining an active blog with vibrant discussion around industry topics, you can influence how the market perceives you.

As your reputation grows, your target audience starts to see you as a thought leader in the industry. When they have questions or need industry related information, they come back to your website and browse through your blog posts.

This is the content marketing approach. Instead of bombarding your audience with paid ads, create content that they love. Engaging content draws visitors to your site who you can then convert into customers.

Increase ‘Time on Site’ and Repeat Visits

Studies show that more quality content equals more page views and more time spent on site per visitor. It also increases repeat visitors because readers have a reason to come back and check out updated content.

When you buy blog posts from our high quality content writers, you add breadth to your website and give visitors a reason to stick around and, eventually, come back.

PRODUCT DESCRIPTIONS

Impress Your Shoppers

Whether you need thousands of unique product descriptions or just a few, our Microjcode of talented writers can help. They’re pretty fast, too. read more!

Easily Manage Products

Our interface is easy to use, allowing you to create and manage thousands of product descriptions. We even offer managed services for high volume orders.

Use Multiple Writers

Break your products into batches for multiple writers. This speeds up the process.

Quality Control

Writers are trained to follow your instructions and match your existing style if needed.

Convert Browsers into Buyers

To encourage purchases, you need product descriptions that stand out from the pack and connect with your customers. Our talented writers can put the spotlight on your products by highlighting key features and adding some excitement into the mix.

Avoid Duplicate Content Penalties from Google

It’s well known now that Google will penalize your site if you are using the same product descriptions as the manufacturer. In other words, Google will not place your site on the first page of the search results if you have this duplicate content. Use our Microjcode of writers to easily re-write thousands of manufacturer descriptions into fresh, unique product descriptions that Google will notice. Your website will benefit instantly from increased search traffic. Even better, this spike in traffic will last for months or even years to come.

Get People Talking about Your E-Commerce Store

Delivering a complete and fulfilling experience to your customer can get them talking about your store. That’s why every product counts. Look at all your products as an opportunity to build out the story of your brand.

TWEETS

Social Media Power

Your brand can build and maintain an engaged Twitter following with our social media content creation platform. Social media writers are ready to join your team and help drive your community forward. read more!

Automate Social Media Strategy

Use our Campaigns tool to easily schedule, and automate your entire content strategy ahead of time.

Perfectly Formatted Tweets

Writers work inside a special Tweet creation platform. This ensures that each Tweet contains properly formatted links and matches the character count required by Twitter.

Hootsuite Approved!

Through our seamless integration, your Tweets appear instantly on your Hootsuite dashboard, ready to be schedule and distributed. No copying or pasting required!

Talented Social Media Writers

Microjcode Content has designed part of our platform specifically for social media posts. This means that social media writers can create Tweets and Facebook Posts efficiently, effectively, and at scale. Instead of just providing an open text area and saying “write”, each social media message is entered into a specially designed field that monitors character counts, spelling, and link format.

When outsourcing social media posts from Microjcode Content writers, your Tweets and Facebook Posts will be ready for publishing with little to no editing required.

Scalable for Social Media Agencies

Microjcode Content is perfect for agencies or other businesses with high volume social media needs. It’s easy to scale your operation by building teams of social media writers and organizing your projects with folders.

Need Tweets or Facebook Posts for 10, 50, 100 clients? No problem. Use our self-serve platform to set it and forget it, or contact us today to learn more about fully managed services.

FACEBOOK POSTS

Build Loyal Fans

Connect with talented writers and buy Facebook Posts that drive your community forward. We help you engage your audience and build lasting relationships for your brand. read more!

Pay per Post – No Subscriptions!

Simply enter the number of Facebook Posts you need and pay only for those posts. We will never charge you a subscription fee or any other hidden fees.

Custom Written for You

Our talented social media writers create custom Facebook Posts based on your detailed instructions. Looking for links or images, simply specify this in your brief and your writers do the rest!

Use Hootsuite? We’re Integrated!

After your Facebook Posts are created, they automatically appear on your Hootsuite dashboard. From there, you can schedule and publish them as desired.

Social Media Automation

By combining our powerful Campaigns scheduling tool with our Facebook Post and Tweet ordering platform, your social media strategy is completely automated. Easily schedule how many social media posts you need and when you need them, then sit back and wait for your writing team to create your posts based on your instructions.

If you use Hootsuite, that’s just another step in the process that we can automate. Our approved app sends your social media posts directly to your Hootsuite dash — no copying or pasting required!

METADATA

Build Loyal Fans We Write Metadata

Whether you don’t know how to write metadata for your site or just don’t have the time, the skilled SEO writers at Microjcode can help you populate your website with quality, unique meta titles and descriptions. The results are increased search engine traffic and higher click through rates from people searching for what you offer. read more!

Scalable and Easy to Use

Our ordering platform is designed specifically metadata creation. Use CSV upload and export tools to make large batches easy and quick.

Perfect Character Counts Every time

We understand that your meta titles and descriptions must be specific character counts in order to appear in the search results properly. Our metadata creation platform monitors character counts and ensures writers are following the latest standards.

High Quality SEO Writers

All writers on the Microjcode platform are screened and put through a rigorous application process. But, it doesn’t stop there. If accepted, all writers are monitored closely for performance metrics — those who perform well move up in the marketplace, while those who perform poorly are removed from the platform.

Metadata Projects Are Challenging

We understand that properly writing meta titles and descriptions for hundreds, or even thousands, of pages can be an intimidating challenge to say the least. Each metadata instance must be written a certain way to properly perform in the search results. Add the volume considerations on top and you’ve got a real conundrum on your hands.

Luckily for you, Microjcode SEO writers know how to write metadata in a way that brings your website to life and encourages searchers to click through to your pages. Don’t settle for non-unique meta titles and descriptions across your website — or, even worse, no meta titles or descriptions. Leverage our platform and talented writers to create powerful metadata that increase traffic and sales for your business.

WEBSITE CONTENT

Beautiful Web Content

Your website is your most important marketing tool. Impress your visitors and earn their trust with professional content.read more!

Static Website Pages

Let us write your Homepage, About Us page, or any other page on your website.

Landing Pages

Use multiple writers to split test landing page content.

Include Keywords for SEO

Easily specify keywords that your writer will include. Our writers insert keywords while keeping your content natural and readable.

We Have the Perfect Writer for You

With thousands of website content writers in our reach, we have a writer with the experience, background, and skill level required to write perfect content that amplifies your brand. Let our system match your project with qualified website content writers or talk to your account manager about the perfect fit for your website.

Establish and Maintain a Unique Voice

After you work with a website content writer who you really like, we make it easy for you to keep working with that writer going forward. Just use the simple tools built into our lightweight order form to select writers from previous jobs. Writers become stronger with every job they complete for you because they learn your brand and start to anticipate your needs.

We Can Do Large Projects and Small Projects

If you’re building a massive website, you came to the right place. We can match you with a high volume writer or assign a team of writers to your website content project.

On the other hand, if you only need one or two pages written, we make it easy for you to get your content quickly. There are no contracts or commitments at Microjcode. Our minimum deposit amount is $15, allowing you to get as little or as much content as you need.

EBOOKS

Writing an eBook is a big job. Let us help you out. Our experienced writers can create eBooks that engage readers from start to finish.read more!

Easy to Get Started

We make it easy to tell your writer what you want. Just fill out a simple form and hit go!

Quick Turnaround Time

Writers work quickly and keep writing until your eBook is finished and approved by you.

Get Help with Your Outline

If you have a plan for your eBook, great! Submit it and we’ll start writing. If not, ask your Client Account Manager for help.

Attract New Leads and Customers

A quality eBook is a marketing asset that you can use to draw traffic to your website. Capture leads by asking visitors to enter their email address in exchange for a free download of the eBook. Follow up with your leads through email marketing campaigns to get maximum return on your eBook investment.

Make Money with Your eBook

If you aren’t trying to attract leads with your eBook, make money directly by selling it on Amazon, eBay, Clickbank, or through other marketing channels. Set up a landing page for your eBook and drive traffic to it from social networks and pay per click advertising. Our low pricing means you can outsource eBook writing and make your money back after just a few sales. Everything after that is pure profit for you. Remember, we transfer all rights to you at the point of purchase, so you are free to use your eBook for any purpose you see fit.

WHITE PAPERS

Create powerful white papers that educate potential customers and capture leads. Build credibility and trust with new visitors.read more!

Knowledgeable Writers

With thousands of qualified writers, we have an expert in your industry.

Engage Your Readers

Our writers are talented. They’ll keep your audience interested and entertained.

Priced Right for You

We have various pricing levels to match your needs. Plus, we price per word, so you only pay for what you really need.

Be an Authority in Your Industry

Demonstrate your expertise by publishing white papers that cover important topics in your industry. Potential customers will start looking at you as an authority in your space. Not only does this build credibility and trust, but it also keeps them coming back to your website to learn more.

Offering white papers to your visitors can generate residual traffic and benefits, allowing you to continue marketing to your audience. Our white paper writers can keep your visitors engaged and hanging around until they are ready to purchase.

Capture Leads and Generate Sales

A quality white paper attracts traffic to your website. In exchange for a free white paper download, ask readers for their email addresses. The result is a list of targeted leads that are genuinely interested in what you have to offer. Let our white paper writers create a marketing asset for your company that will last for years to come.

PRESS RELEASES

We Tell Your Story

We write press releases that get respect. We understand the format you’re looking for and deliver a professional product.read more!

Tell Your Story

Every business has a story to tell. We make sure you tell it right.

Highlight Your Company

Put your company in the limelight by distributing a professional press release.

Include Your Information

It’s easy to tell the writers what you need. They’ll include all your contact information and anything else you request.

Show the World Why You’re Different

People care about companies that are different. How are you different from your competitors? Showcase what makes you unique and, ultimately, better by telling your story through a press release. Buy press releases from proven writers who understand how to present your company in the best light possible.

How Are You Helping People?

Use a press release to tell the public how you’re helping people. Financial milestones can be interesting, but, in the end, we’re all human beings with an emotional side to us. To truly capture the public’s attention, tell a story that hits home and really shows how you help people (or businesses) overcome their problems. Buy press releases from writers that can position your company as a meaningful business that is truly making a difference.

Add that Professional Touch

A good press release has the right tone and follows some basic formatting guidelines. Our writers understand best practices for writing press releases, giving your company a professional look and feel. Don’t settle for amateur press releases. Buy press releases that impress and build trust.

NEWSLETTERS

Fresh, Relevant Content

Provide value to your customers by sending them a daily, weekly, or monthly newsletter filled with fresh, relevant content.read more!

Set a Recurring Schedule

We make it easy with an automated scheduling feature. Just set it and forget it.

Easy to Manage Newsletters

Our interface is a breeze to use. Just tell us what you need and click go.

Deliver Great Content

We have tons of writers with different areas of expertise. We’ll match you with a writer that knows your industry.

Increase Customer Retention

With so many low cost email marketing solutions today, it’s easy and cheap to consistently send newsletters to your customers. The hard part is loading those newsletters with high quality content that your audience will care about.

Our newsletter writers can create a steady stream of relevant content that engages your customers. By doing this, you remind customers on a regular basis that your brand is the right choice for them.

Bulk up Your Presence and Gain Trust

A regular newsletter with great content shows your audience that you know what you’re talking about. It also bulks up your image, positioning your brand as an established entity in your industry. Use our high quality newsletter writers to power your email marketing campaigns and build brand equity.

SEO CONTENT

Perfect SEO Content

The answer to successful SEO is great content. Our writers use your keywords to create keyword rich content that ranks high on Google.read more!

Easily Specify Keywords

Our simple order form lets you list the keywords you want included.

Stay Organized

Organize your work into Projects with our easy to use interface.

Engage Your Readers, Too

Today, SEO means impressing search engines and human readers. Even when including keywords, our writers engage your visitors.

Create Content for Spiders and People

SEO campaigns succeed when your content is focused on two audiences – search engine crawlers and human readers. When planning your content calendar, attach topics to keywords that your audience will be searching for. By doing this, you give every page that you publish an SEO purpose.

Some SEO content writing services only focus on keyword integration. Keywords are important, but the game today is different. Much of the focus today is on engagement and inducing sharing across social networks. For this, you need SEO content writing services that deliver exciting and unique content to your audience.

Attract High Quality Inbound Links

Just any link doesn’t cut it these days. You need high quality, authoritative sites linking back to your website in order to drive your search rankings to the top. The only way to do this is to create compelling content that is unique. Authors around the web will be happy to link to your content if it provides value.

Leverage Social For Seo

SEO without social media no longer exists. We live in a completely integrated marketing world. Google is looking for queues from social networks like Twitter and Facebook to judge how popular (or reputable) your content is. Publishing great content that gives people value will cause a viral effect as they tweet, retweet, and Like your content. Google will register this activity and push your website to the top of the search results.

WEB DESIGN

WHY CHOOSE MICROJCODE TO BUILD YOUR WEBSITE?

We’re more than just your web design team. From design previews and consultations through to securely hosting your site and sharing it in all the right places, we’re experts when it comes to helping local businesses attract customers online.

Did you know that over 1/3 of UK search traffic comes exclusively from mobile devices? We’ll make sure your business doesn’t miss out.

What You Will Get
  • Mobile-friendly design helps you connect with customers everywhere
  • Your website will be coded, structured and built with SEO in mind
  • We’ll support you with any updates or amendments to your website
  • Engage customers with professional photography, graphics, videos and more
  • Up to date secure platform with business hosting

DESIGN BRANDING GUIDELINES

General aesthetics and ‘look and feel’ should not take priority over designing for performance. Good design is about balance, and often requires the application of basic principles.

We are a web design company working with well-established and recognised brands. Following brand guidelines, adhering to colour palettes and adopting corporate convention is very much part of our design ethos. We produce fresh and contemporary designs alongside rigid branding guidelines.

UNDERSTAND

Gaining a strong understanding of your brand, your market place and your objectives is crucial. We work for many diverse businesses and organisations in a wide variety of sectors.

Developing an effective strategy for your unique business requires careful attention. We listen, we observe and we talk to gain a full and detailed picture of your business requirements.

WIREFRAME

We make the big decisions during this process. Wireframing is a great way to outline navigation and areas of information. We focus on basic layout and content, ignoring distractions such as colours and graphics, to ensure that all the key user needs are met on each page of your website.

Wireframes are quick and easy to adapt and adjust, so this provides a good opportunity to collaborate and involve project stakeholders.

DESIGN

This is when your project begins to come to life. Following branding guidelines, applying colour palettes, introducing new visual assets and real content to the wireframes, we deliver you our vision. We will either create a static series of mock-ups or build a working prototype. Again we deliver our design concepts for feedback and collaboration, allowing you to influence and support the design process.

BUILD

The build process is carefully managed between our design and development teams. We have a full and dedicated development team with a very broad range of skills. We are able to meet the most complex requirements and we build robust, functional, scalable websites and applications. We will build your project to meet exacting design standards and achieve optimum efficiency.

TEST

Too often overlooked, testing is a vital step in high-quality project delivery. Ensuring that the website is fully functional and error free, testing the website for accessibility and ensuring that the website works fully in all of the various web browsers are all standard requirements for our builds. We also encourage our clients to perform and sign-off user acceptance testing at the very end of the project to ensure complete satisfaction prior to ‘go-live’.

SUPPORT

We support our clients with our own team of specialists. We do not outsource our support service to external agencies and, where possible, we assign a member of our team to each client for support. We are flexible about our support service, and we can offer both ad-hoc and contract support.

RESPONSIVE WEB DESIGN THAT LOOKS GREAT ON ALL DEVICES...

Responsive web design is a ‘must have’ on most of our projects. Ensuring that a site is easy and intuitive to navigate on the myriad of device screen formats now available is essential for the success of most web projects. Designing for responsive should not be considered an afterthought; we carefully consider the usability of each website on large and small smartphone and tablet screens too.

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